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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0442

Influence is not merely giving; it involves both giving and taking. Interaction creates change. Influence without change is simply a rumor. To truly give and take from one another, you must first embrace the world within yourself. If you do not open your mind and senses to the world and accept its stimuli and spirit, you cannot impact even the most abundant rumors. First, accept, and then react to the world.


- Joseph’s “just my thoughts”




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