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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0444

A person adopts a position, and that position shapes the person once more. People form relationships, and those relationships, in turn, shape individuals again. In a system where cause and effect are continuously interlinked, it’s quite easy to embody either a bad person or a good person. Situations and relationships can influence individuals, but people remain at the core of it all. How are good people and bad people determined? Do good people and bad people genuinely exist within this feedback system? How do we distinguish between cause and effect?


- Joseph’s “just my thoughts”




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