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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0449

Both self-respect and self-esteem are emotions that enable individuals to assess themselves and acknowledge their intrinsic value. Is this a form of identity capitalism? Who evaluates it, and who determines the criteria for value? Isn’t existence or nonexistence itself meaningful and valuable? Isn’t my presence in this world already worth something?


- Joseph’s “just my thoughts”




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