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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0454

I often say that the small things you consistently practice each day will change your life. People may think it is difficult to do so. However, this doesn’t mean that the practice itself is easy or hard; rather, it’s challenging to prioritize that little task every day. Why? Small things happen daily, and results take time to manifest, while small changes don’t significantly influence our profits. However, if these practices are regular and steady, it presents a different story.


- Joseph’s “just my thoughts”




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