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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0493

The biggest crisis for CEOs is the financial crisis. However, symptoms precede this financial crisis; staff around the CEOs stop offering advice. If the staff believes that giving advice is futile and will only worsen the relationship, they will refrain from providing further advice. Nevertheless, most CEOs perceive their aides differently when they remain silent. The CEOs interpret the staff’s silence as a resolution to the conflict of interest. Ultimately, the staff’s silence inevitably precedes a financial crisis.


- Joseph’s “just my thoughts”




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