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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0494

One of the principles prevailing in the natural world is that the stronger prey upon the weaker. The strong eat the weak. Thus, people seek strength. However, the statement that the stronger prey upon the weaker is partly correct and partly incorrect. The principle that survival of the fittest prevails in this world suggests that those who adapt survive. “Adaptation” is the strongest thing in the world.


- Joseph’s “just my thoughts”




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