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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0497

Babies who are only six months old cannot walk. However, with a bit of training, this baby can swim in the water. Just because the baby can’t walk doesn’t mean the baby can’t swim. All humans are born in amniotic fluid in their mother’s womb when they are fetuses. It is normal for a 6-month-old baby to be unable to walk. Yet, the idea that the baby can’t even swim is a prejudice. Our stereotypes stem from taking things for granted. Imagination begins by doubting the obvious.


- Joseph’s “just my thoughts”




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