Attention and pain greatly influence customers’ willingness to pay. Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”
Babies who are only six months old cannot walk. However, with a bit of training, this baby can swim in the water. Just because the baby can’t walk doesn’t mean the baby can’t swim. All humans are born in amniotic fluid in their mother’s womb when they are fetuses. It is normal for a 6-month-old baby to be unable to walk. Yet, the idea that the baby can’t even swim is a prejudice. Our stereotypes stem from taking things for granted. Imagination begins by doubting the obvious.
- Joseph’s “just my thoughts”
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