An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
Humans believe they are thinking, but they cannot artificially interfere with their thought processes. This means you cannot deliberately manipulate human consciousness . While memory can be artificially altered, thinking processes cannot. If it were possible, the individual might be a psychopath. Human consciousness is governed by the unconscious . So, if you want to solve an unresolved problem, don’t focus on it directly; instead, briefly use your consciousness, and then the unconscious will handle it. Over time, at the right moment, the unconscious offers a solution to the conscious mind. Inspiration occurs at this point. Therefore, don’t get too caught up in it. Also, give your brain a rest. That’s why sleeping and sometimes being dazed are so important for creative inspiration . - Joseph’s “just my thoughts”