Joseph's "Just My Thoughts"

Humans are bound by their experiences. The extent and depth of these experiences shape how time is perceived by individuals. Recognition occurs within a person’s unique time framework, which is distinct from physical time. Even sharing the same age, individuals experience time differently. In the absence of challenges, the scope of one’s experiences remains constrained, leading to a limited perception of time. Imagination draws from experience, broadening only through facing challenges and making attempts. Observing and immersing oneself in various experiences, such as travel, becomes valuable forms of learning that don’t require a teacher. - Joseph’s “just my thoughts”

The plum contains a poison called “amygdalin.” This poison is found not only in plums but also in other drupes. The poison “amygdalin” is a combination of two glucose molecules. When these glucose molecules are divided, they turn into “prunasin,” which is more prevalent in other plants. When an insect attacks a plant, it breaks the bond with glucose, turning it into “mandelonitrile” and quickly converting it into “benzaldehyde” and “hydrocyanic acid (HCN)” once more. HCN is a respiratory poison, and benzaldehyde is a unique fragrance component of cherries, bitter almonds, and pistachios. This dangerous ingredient is also present in green tea, but it appears only in small amounts, so it does not cause any problems when consumed. It is an ironic phenomenon in which by-products essential for survival kill other living beings. - Joseph’s “just my thoughts”

The most important thing in product design and development is “imagination.” While others developed laptops to fit the size of the battery, Steve Jobs imagined a laptop that could fit in an envelope. Then he pressured the battery company. If no technology was available in those days, he would wait. He traveled around the world in search of technology that matched his imagination. He envisioned putting a workstation (OS•X) in a cellphone and developed it for 3 years, but when Apple couldn’t deliver, he demonstrated it by connecting it to a separate workstation. It was a scam, but no one criticized him. - Joseph’s “just my thoughts”

Founded in 1991, the American craft beer company, New Belgium Brewing Company, is unique because its employees hold all the shares. Since 1996, the founding couples have distributed 10% of their shares to employees annually as incentives, and they have now completely transformed the company into an employee-owned entity. Currently, the founders hold no shares in the company. Furthermore, all employees receive financial training to enhance their management mindset. Training in financial statements, which includes everyone from minor clerks to executives, is standard practice for the company. Running a company without the ability to read financial statements is like signing a contract without understanding the terms. - Joseph’s “just my thoughts”

Shop owners showcase products based on their preferences within the retail distribution sector. A customer’s preferences mirror those of the owner through careful selection. The owner subsequently modifies the products to resell, concentrating on those that perform well. Essentially, the distribution business stems from the alignment of business owners and customers. This ongoing synchronization determines the project’s success, relying on how consent is understood. The retail distribution business depends on collaboration between the owner and the customer. - Joseph’s “just my thoughts”

Doing nothing is also media content. The media showed others something with the obsession that something had to be done. The Norwegian national broadcasting company, NRK, showcased only the scenery of the railroad between Bergen and Oslo for 7 hours and 20 minutes in celebration of the 100th anniversary of the railway’s opening. In 2011, they aired 134 hours of ferry service along the fjord coast. Railroad broadcast ratings were 15% (four times the usual), and ferry broadcasts were watched by 64% of all Norwegians. If you know that humans are not the main characters in our lives, you are guaranteed more fun. Proof of existence and achievement is not everything in our lives. - Joseph’s “just my thoughts”

A painting embodies both media and authority. The mural in the medieval cathedral catered to the illiterate, who could not read the Bible. Access to written information was granted solely to priests, representing a form of power. The Reformation diminished this authority. New forms of media transform power dynamics, either generating or redistributing power. This influence shapes our everyday experiences. Writing, photography, and graphics continue to affect power structures. To understand the shifts in power, you must engage in a blend of art and business. - Joseph’s “just my thoughts”

The Japanese restaurant “Hyakushokuya” doesn’t hire passionate people. The first recruiter was someone who left his resume out. There are only three menus, and only 100 bowls are sold daily. It’s simple, so you can learn things in a week even if you’re not an expert. Still, the average daily revenue is 130,000 yen. The book titled “Let’s Reduce Sales” by founder Akemi Nakamura addresses performance-oriented management policies. They want reasonable management activities suitable for fractions without overdoing it. However, it was the best-selling company during the COVID-19 pandemic crisis. - Joseph’s “just my thoughts”

Cotton needs 500 mm of water to produce cotton wool, and 1 kg of cotton wool requires 8,500 liters of water to fill 40 baths. A fashion company can make a pair of jeans from this. It needs at least 2,700 liters of water to create a T-shirt. This amount is enough for one person to use as drinking water for three years. Clothing consumption has recently increased by an average of 60% each year on Earth. The Aral Sea in Uzbekistan was the fourth-largest lake in the world, but it has now shrunk to one-tenth of its original size, as river water has been used to grow cotton due to increased consumption. Few people are concerned about how their consumption affects the global environment. - Joseph’s “just my thoughts”

In a rapidly evolving technological market, companies thrive not by producing durable, long-lasting products but by continuously innovating new models. If car manufacturers create vehicles so robust that customers drive them for over 30 or 40 years, those companies risk failure. Therefore, product cycles are crucial in manufacturing: if they are too short, trust is lost; if they are too long, bankruptcy follows. Nevertheless, newcomers often aim to make them more robust. - Joseph’s “just my thoughts”

When dealing with others in good faith and suffering from the reality that the rules and methods of life they believed in are no longer accepted, you should question the “Good Samaritan Complex.” The better a person is, the harder it is to realize that they are confined within a distorted framework. If you see people around you who don’t want to put themselves at a disadvantage for others as you do, or if you’re angry and uncomfortable with the fact that others don’t show their sympathy, you should look back to see if your goodness is a defense mechanism protecting you from being hurt. The problem with Good Samaritans’ lives is not their attitude toward life but rather how they are perceived by others too much. - Joseph’s “just my thoughts”

I meet a lot of entrepreneurs from very different fields. All of them have one thing in common. They do not know the nature and essence of their business. Especially in the case of technology-based enterprises, technology is seen as a means to make money. Surprisingly, however, it is often the case that building and managing human relationships, rather than technology, is the core of the business. By separating technology from customer management and collaborating with other business people, I can see an increase in their performance. Instead, they have to give up greed and start. Then their performance is proportional to the amount of patience. - Joseph’s “just my thoughts”

Most entrepreneurs do not charge their customers for the cost of self-emotional work. However, some business owners charge (or commercialize) their emotions and bill clients. There are various methods for commercializing appraisals, such as charging by the hour, charging by difficulty, and charging by the choice of conditions (options). This is because no culture in real life converts emotions into money. - Joseph’s “just my thoughts”

Most individuals are unaware of the balance between “physical work” and “emotional work” in their roles. “Beginners” are those who are compensated solely for physical work, while “mediums” earn for both physical and emotional contributions. “Masters,” on the other hand, receive higher pay for emotional work compared to physical tasks. Without the ability to assign a price to the value of your emotions, you will inevitably remain at a low added value. - Joseph’s “just my thoughts”

Some question the need for ethics and a mission in business, even when the company is profitable. A transaction involves meeting needs and recognizing values, both of which connect to “morality.” Trust underpins all transactions, and morality is its foundation. While anyone can err, it is our moral obligation to make amends. Though it may be tempting to disregard that morality by persisting in trade, there are decisions that, without an ethical framework, can lead to irreversible consequences. This is not merely a mistake. - Joseph’s “just my thoughts”

Design ethics is an essential field of study. You may wonder if ethics play a role in design, but they are crucial, particularly in terms of addiction. Slot machines, for example, are four times more addictive than other gambling games. This heightened addiction is mainly due to the variable rewards these games provide. Some designers view this addiction as a means to increase profits. A classic example is a screen with an infinite scroll function, which can lead to excessive time consumption. This occurs because the game’s rewards are unpredictable, and some designers tie this addiction directly to revenue generation. Therefore, ethical considerations are vital across all domains. - Joseph’s “just my thoughts”

Religion generates “power” through its architectural design. This spatial design instills power independent of external influences. In churches, pews confine movement, making the congregation face the priest in the pulpit. “Power” emerges when many individuals focus their attention on a single entity. Limiting church services due to the COVID-19 crisis is more than just a financial setback for the Church; it indicates a significant shift in religious authority. Islam addressed spatial concerns not by modifying architecture but by ensuring prayers are directed appropriately at scheduled times. Regulations also contribute to the establishment of power. - Joseph’s “just my thoughts”

Vaccines have allowed people to travel worldwide. Migration and population density are benefits of vaccines. When vaccines failed to curb the epidemic, the “space” ultimately addressed the epidemic. This history is why maintaining “social distance” is essential. Hunting requires one million square meters to secure a person’s livelihood, but urbanization restricts many individuals from accessing such vast spaces. On the other hand, if agriculture can address livelihood needs with just 500 square meters, and its efficiency can increase by 2,000 times, then the perspective on the epidemic reveals insights about civilization. - Joseph’s “just my thoughts”

Architecture has developed in response to the epidemic. The city was designed to mitigate the risk of outbreaks. However, its high population density renders it susceptible to epidemics. A potential solution to this issue involves the construction of a water supply and sewage system, which safeguards individuals from waterborne infectious diseases (e.g., cholera) by effectively separating and burying water and sewage underground. Nonetheless, the advent of vaccines has facilitated the existence of megacities with populations exceeding 10 million people. Indeed, microorganisms predominantly populate the Earth. - Joseph’s “just my thoughts”

The first civilizations of mankind originated in arid climates. The Mesopotamian and Egyptian civilizations are examples. A city is relatively safe from infectious diseases if it is drier than wet. The key is water. It is a river where there is water while it is dry. Therefore, the shape and location of the river are important. A dry, watery zone is formed when the river flows from north to south. In other words, the city was born under the influence of disease. - Joseph’s “just my thoughts”

When it comes to people, what is more frightening, guns or bullets? Of course, it is a gun. People are more sensitive to direct threats than indirect threats. The invisible is not afraid. The essence of fear comes from the “unknown,” but it also comes into contact with calculations that seem more likely to be a threat. The free time that threats have not yet been implemented plays a rich soil in corruption and crime. However, the guns and bullets are all scary. - Joseph’s “just my thoughts”

The two ways to move the rock are by cultivating your power or using a lever. Which is faster and more effective? It would be best to discover where the lever works to achieve a turning point in your life or business. Leverage changes your destiny. - Joseph’s “just my thoughts”

In the Bible, David was a shepherd when he ousted the beast with pebbles and a sling, but when he threw stones at the enemy with the same pebbles and sling, he became the king’s son-in-law. The ability and tools are the same, but his life changed completely when the objects and situations of using them changed. The way to escape the crisis depends on the abilities and the ability to grasp the object and situation to which it is applied rather than the replacement or improvement of the skills and tools. Of course, luck is also important. Because luck also creates a situation. - Joseph’s “just my thoughts”

The lower the trust, the higher the economic and relationship costs. If performance is low beyond costs, efficiency is reduced. Trust is the most important asset in all areas where human intervention involves value. Higher trust increases the efficiency of the money use. Some people get high satisfaction even if they spend the same amount of money, but others get complaints. Don’t make the mistake of thinking that all money is the same. - Joseph’s “just my thoughts”

Some businesses, such as education or fitness, can succeed if only the number of aspirants increases steadily. In a business that provides a service that acquires and develops, making new customers continue without giving up determines the business’s success or failure. No matter how hard you promote, if you do not create the persistence of the aspirants, passion, and effort will lead to damage. - Joseph’s “just my thoughts”

The founder of the guitar company Fender, Leo Fender, said he has never played the guitar. Depending on the nature and characteristics of the business, we must think differently about our confidence in it. For example, it is our prejudice to believe that a famous chef won’t be ruined if he opens a restaurant. The more important priority in business is the ability to grasp the essence than having a career. - Joseph’s “just my thoughts”

There are many reasons why a business is challenging. Still, the most general and essential mistake is the inability to distinguish between “good and bad revenues” and “good and bad debts.” Competitors take away good revenues if you are not competitive, and relatively inadequate revenues are selected. If the financial situation is terrible, choosing a lousy debt rather than a good one will be possible. Sometimes, your situation makes a bad choice, but somebody stands up to the problem and endures a chance. In other words, emotion and patience are more important than the situation. - Joseph’s “just my thoughts”

The product itself that needs to be sold and developed is the media, but many people plan products to sell on the media. If you cannot accept the world that the product has become the media, you will be ruined. Digital tools have turned the virtual world into reality, and social media is turning it into revenue. Manufacturing is no longer a smokestack industry. It is a world in which it is difficult to plan even the products sold in a mom-and-pop store without considering the media. - Joseph’s “just my thoughts”

A truck carrying a cow was overturned in an accident on the highway. The cow stuck in the car was on its way to the slaughterhouse. Should you rescue the cow? Is the rescue good or evil? Is the good you are doing good? If the purpose is good, what does it matter? No, what about the opposite? - Joseph’s “just my confusion”

There are two kinds of knowledge in the world. The knowledge I can explain, and understand I know but cannot explain. To explain it to others, you must see the essence of that knowledge. The knowledge that others cannot understand means that the person describing it does not know its nature. So the secretary becomes wise. - Joseph’s “just my thoughts”