Pricing Power : The phenomenon where the value of money falls below the price of goods is called inflation , and it is said we are currently in an era of inflation. However, it’s not that simple. Inflation is realistically characterized by prices not rising all at once during an inflationary period but rather increasing rapidly for some items and slowly for others over several years. This phenomenon is known as the ‘ Cantillon Effect .’ In other words, inflation is neither uniform nor regular. Conversely, when prices fall below the value of money, it is referred to as deflation . To survive deflation, companies must innovate, often by reducing costs and expenses. During inflation, rising costs must be passed on to other economic agents through increased prices, a concept known as Pricing Power. Since companies cannot pass on all the rising costs, many go bankrupt during periods of inflation. - Joseph’s “just my thoughts”
We don’t care about money deposited in the bank. If we ask the bank for money, I believe they will certainly return my funds. However, as shown by Lehman Brothers ’ bankruptcy during the 2008 financial crisis , banks cannot guarantee 100% of depositors’ money. In South Korea, according to the Depositor Protection Act , only 100 million won (about USD 71,000 ) is protected, including principal and interest per person. Anything beyond that is actually at risk. In other words, money deposited in the bank is vulnerable to losing the principal. Investing means willingly accepting the risk of losing the principal while seeking profit. Whether we like it or not, we are always investing in our daily lives. Just because a risk doesn’t materialize doesn’t mean it’s gone. - Joseph’s “just my thoughts”