Pricing Power : The phenomenon where the value of money falls below the price of goods is called inflation , and it is said we are currently in an era of inflation. However, it’s not that simple. Inflation is realistically characterized by prices not rising all at once during an inflationary period but rather increasing rapidly for some items and slowly for others over several years. This phenomenon is known as the ‘ Cantillon Effect .’ In other words, inflation is neither uniform nor regular. Conversely, when prices fall below the value of money, it is referred to as deflation . To survive deflation, companies must innovate, often by reducing costs and expenses. During inflation, rising costs must be passed on to other economic agents through increased prices, a concept known as Pricing Power. Since companies cannot pass on all the rising costs, many go bankrupt during periods of inflation. - Joseph’s “just my thoughts”
In business, the term ‘business funds ( capital )’ has two very important meanings. One refers to the initial resources of the business and serves as the standard for measuring profit , while the other indicates that the owner of the business funds owns the business. If the profit rate is high, it shows the business is strong, and the amount and type of business funds needed depend on its size or nature. To start a large-scale business, you need substantial funds. If your funds are not enough, you will have to borrow from someone else or close the business. Until you pay it back, it’s not truly your own business. Business funds reveal everything about the business. In other words, the source is capital, meaning ‘root.’ It’s false to claim the business was successful without any of its own funds. A business must have some form of funds— cash or otherwise—to survive. - Joseph’s “just my thoughts”