Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
There comes a point when humans can’t earn money from their labor. Whether it’s because we’re old enough to retire or we’re unable to work due to a disability, it’s simply a matter of timing, and the moment we must stop earning from our work has already been determined. That’s why we need to choose to become either investors or unemployed someday. Then, it’s beneficial to understand and actually practice investing while we are able to work. Working hard is good, but how we live our lives is more important . - Joseph’s “just my thoughts”