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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0357

The professions that people admire in the United States include police officers and firefighters. Another group of people is carpenters. A key concept in economic activity is “independence,” which means the ability to earn a living on my own. Carpenters and masons are vital for constructing houses and cities, and the skills involved in producing or creating something are crucial to achieving independence. I cannot leave my future in someone else’s hands. Poverty also implies that I am enslaved.


- Joseph’s “just my thoughts”




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Just my thoughts #0006

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