Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Salary isn’t just ‘my money.’ It’s money that should be spent considering yourself today, your future self in 10 years, and your future self in 20 years—that is, your future self together. Therefore, my current income is always, in a way, public money . We need to get approval from our future self before spending now. A bright future is only guaranteed if the future self agrees to the spending. It’s inconvenient to spend other people’s money on your own terms, and thinking of your own money the same way you see others’ cherished money will help you develop good habits for the future. I don’t have an exclusive claim to my own money, as if there’s no such thing as my own air in this world. - Joseph’s “just my thoughts”