In the Middle Ages, due to high illiteracy rates, paintings often served as the main medium of communication. Today, media communicates through monitor screens and their pixels. Pixels are rectangular dots created by hardware that combine to form text or images. Currently, the pixel is the smallest unit of media communication. Cryptopunks, NFTs created by Canadian software developers Matt Hall and John Watkinson in 2017, are images composed of rough-resolution pixels. Although their value has increased due to their historical significance, ‘Cryptopunk #7523’ from the series was sold for $11,754,000 at Sotheby’s auction on June 10, 2021, because it conveyed rarity and history through its rough pixelation. This NFT, which utilizes square pixels as a tool, conveys a similar concept to Lego blocks, which are meant to be constructed with blocks. In media, messages are created, distributed, and valued based on the nature of the expression tool. The tool is the message. - Joseph’s “just my th...
For a good to be distributed in the market, it must have value. Its value stems from several factors. In a complex world where networks and communication have advanced, values are assigned to groups with similar preferences. So, now, more than in previous eras, business is more prominent in the mania class, such as online clubs . The same applies to digital assets like NFTs . Ultimately, to be recognized for an unseen value, it must first be distributed by a group with the same preference that recognizes that value. Therefore, digital assets are mainly created by clubs, and to be acknowledged for their worth, the story behind the digital asset is absolutely essential. Storytelling has always been a very important asset. - Joseph’s “just my thoughts”