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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0215

Many people who attack and criticize others want to hide their fears. An emotion or intention in the mind tends to manifest when it reacts. The trait of a person who responds with fear is that they excessively hurt others, even when it’s unnecessary. Fear is not a personality; it’s merely the emotion necessary for survival.


- Joseph’s “just my thoughts”




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