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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0347

The Roman alphabet constructs words in a single direction by using ordered combinations of 26 distinct letters. DNA also reveals life by altering the sequence of the four bases in one direction: A, G, T, and C. The West has developed novel concepts by combining basic units, while the East has refined them based on relative relationships. For instance, in Asian scripts, Chinese characters can convey different meanings by altering the length or position of a single stroke within a character. These two approaches account for most methods of creating something new.


- Joseph’s “just my thoughts”




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