The medieval church forbade usury and claimed that usurers went to hell. However, as the feudal system of the Middle Ages declined and merchants emerged as an emerging power, usury businesses amassed enormous wealth. Usurers donated their corrupt wealth to monasteries, and when they died, they could be buried there. It was a bonus that the donor usurer could receive the sacrament of confession shortly before death. Fear of the afterlife caused poor churches to accumulate wealth, used to decorate walls or build larger, more elaborate structures, leading to the Renaissance era. The unjust usury business sparked a literary and artistic revival. Let go of the illusion that only good things can change the world for the better or the right. The innocence of ignorance about how the world works makes it easier to accept sin and corrupts the world into evil. - Joseph’s “just my thoughts”
An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”