Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Yeast consumes glucose and produces alcohol along with CO2. This action serves as a defense mechanism to protect against other microbiomes. In other words, the alcohol produced by yeast acts as a poison to eliminate other microbiomes. Thus, a solution with over 70% alcohol concentration can effectively eradicate the COVID-19 virus. We gladly consume the poison that yeast produces in liquor. Probably, isn’t there only a very thin line between happiness and unhappiness?
- Joseph’s “just my thoughts”
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