“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
Yeast consumes glucose and produces alcohol along with CO2. This action serves as a defense mechanism to protect against other microbiomes. In other words, the alcohol produced by yeast acts as a poison to eliminate other microbiomes. Thus, a solution with over 70% alcohol concentration can effectively eradicate the COVID-19 virus. We gladly consume the poison that yeast produces in liquor. Probably, isn’t there only a very thin line between happiness and unhappiness?
- Joseph’s “just my thoughts”
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