Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
To be complex, one must first be simple. Because, unless it’s simple, it’s hard to get complicated. Every complex problem is a combination of simple problems. People tend to think that intelligence is complex. However, in hindsight, memory is just a continuation and connection of simplicity made up of thoughtful ingredients. Still, it is burdensome and complicated to find simplicity in an already complex system . Therefore, the pursuit of simplicity is a burdensome decision, one that requires a willingness to understand this complexity first. Growing up in the mind means taking on this burden and being willing to take on the challenge of finding simplicity in a formally complex system . It’s like a child taking their first steps , trying to get up while risking falling with their whole body. - Joseph’s “just my thoughts”