When you go to the supermarket to buy vegetables, the prices are displayed. The final indicator of all the factors involved in growing the vegetable is its price. That price acts as a signifier. However, the price often changes. What causes the signifier to change? The reason could be the farmer, the climate, the distributor’s situation, or one of these factors might contribute. However, in today’s complex systems, another variable unrelated to vegetable cultivation could also affect the price, such as the COVID-19 pandemic. The result of the interaction of these variables is the price. A change in the previous price points leads to a singularity in the ecosystem. Understanding what that singularity is and why it occurs can help us see the world differently. Depending on the analysis, we either take profits or identify the cause of losses. We should focus on singularities that alter the state of equilibrium. - Joseph’s “just my thoughts”
Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”