Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Metropolis and Transportation: For mankind, a ‘city’ was a ‘place’ where people were born, grew up, and eventually died. It was initially difficult for humans to choose a ‘place’ to live. Humans had to follow the fate they were given. However, with the development of transportation and the widespread adoption of online networks, humans have been able to select their own places of residence. Throughout history, humans have only been able to voluntarily choose where they want to live for a short time. Achieving freedom of movement marks a fundamental change in the form and character of cities. The development of transportation has completely transformed our lives. The emergence and evolution of transportation means, such as electric vehicles and high-speed trains, indicate that we are in the middle of a revolution that humanity is experiencing for the first time. If you do not respond to these changes, you will face difficulties. - Joseph’s “just my thoughts”