Joseph's "Just My Thoughts"

Pricing Power : The phenomenon where the value of money falls below the price of goods is called inflation , and it is said we are currently in an era of inflation. However, it’s not that simple. Inflation is realistically characterized by prices not rising all at once during an inflationary period but rather increasing rapidly for some items and slowly for others over several years. This phenomenon is known as the ‘ Cantillon Effect .’ In other words, inflation is neither uniform nor regular. Conversely, when prices fall below the value of money, it is referred to as deflation . To survive deflation, companies must innovate, often by reducing costs and expenses. During inflation, rising costs must be passed on to other economic agents through increased prices, a concept known as Pricing Power. Since companies cannot pass on all the rising costs, many go bankrupt during periods of inflation. - Joseph’s “just my thoughts”

Poison: Writer Jong-bong Kim , a full-time investor, said in his book “ Money Scenario ,” “All profits you get without knowing it are poison.” If you make money without knowing whether it’s from a business or a  stock investment , you operate and invest with that unaware mindset. Acting without explicit knowledge is extremely risky. The more money you earn unknowingly, the faster a significant loss will come. Continuously doing your business without understanding why customers buy your products or why your stocks generate profit can lead to a serious crisis. The greater the influence, the larger the impact. Whatever you do, you need to understand the core and operate properly. Don’t let luck alone control your abilities. The odds of winning the lottery don’t happen every day. Don’t waste time on gambling. The difference between gambling and business, and between investing and gambling, is just a single page of paper. - Joseph’s “just my thoughts”

Emotions : The human brain is mainly connected to emotion-related circuits rather than logical circuits involved in comparison, prediction, reasoning, and judgment. It’s believed that developing circuits for logic and reason is necessary for intelligence , but actually, human judgments and decisions are controlled by emotion-related circuits. Humans need a variety of emotions to think clearly and make well-informed decisions. Inspiration comes from emotions. To succeed in business and invest wisely, you must be emotionally resilient . Emotions need to be active to feel and respond to crises effectively. This is also why you should have abundant access to art . Emotions evolved to be advantageous for human survival. - Joseph’s “just my thoughts”

Fact Check: Humans cannot honestly know the future. It only partially predicts the future within limited scenarios and conditions. The weather forecast is an example. When you look back at the past from the present, you can understand the situation relatively accurately, but you did not fully grasp what the event was like at that time. Later, we only justify the past. One instance of preparing for a probabilistically unstable future is to consider the statistic that lowering the speed limit on highways can reduce the accident rate. However, the most reliable prediction method is to assume the future is unknown and to act only after confirming the current situation. Fact-checking is crucial in business management and investing. Avoid hasty forecasts; instead, wait until you have verified the information before acting. - Joseph’s “just my thoughts”

Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”

Contradictions and Possibilities: As long as ‘spear’ and ‘shield’ exist simultaneously in this world, contradictions will inevitably occur. Contradictions are not problems to be eliminated entirely but rather things to be utilized and adapted. A contradiction is merely a logical confusion, not a flaw. The key feature of contradiction is that it exposes possibilities and opportunities, as long as it is not limited by logic. In other words, a contradiction is simply a state, not a final conclusion or decision. During a contradiction, the direction in which it progresses presents an opportunity to discover new possibilities or opportunities. When facing a contradiction, it’s important to carefully analyze why this state has been reached. - Joseph’s “just my thoughts”

Core Values and Efficiency: Talented people often face financial struggles. If you live alone, being talented can be a significant advantage in terms of survival. However, in the real world, you usually live with others; therefore, it’s more effective to focus on your core values. In other words, investing time in things outside your core values is a waste. Even if you’re better at something than others, you’re more likely to succeed by ignoring it and focusing on your main strengths because time is limited. For example, being skilled at investing and introducing investors to other companies are two different tasks. To prioritize your core values, you need to clearly define your identity and confidently reject offers that do not align with them. There’s an apparent reason why we often hesitate to act, even when we are skilled at what we do. - Joseph’s “just my thoughts”