If you eat food solely for nutrition, there’s no need to cook it elaborately; just choose a nutritional supplement. However, food intake not only provides nutrients to our bodies but also offers the pleasure of experiencing various tastes, especially flavors known as aromas through the sense of taste. Incense reflects civilization and culture. Therefore, the food business must be cultural, and for fragrance-related businesses such as coffee, wine, and perfume, both a cultural approach and an understanding of fragrance are crucial for success. Occasionally, there are businessmen who try to sell food by emphasizing nutrition while neglecting the pleasure derived from this rich civilization and culture. I recommend that these businessmen sell nutritional supplements only. It is unfortunate to engage in business without a grasp of civilization and culture. - Joseph’s “just my thoughts”
Nature has dominated over human beings, and we belong to the cosmos. As the meaning of this fact is so broad, we often forget this relationship between nature and human beings. The movement of the earth around the sun has created a HORIZONTAL CIVILIZATION BELT on this planet. This phenomenon gave us geographical advantages in a certain zone and made the economic difference of vertical continental by agricultural weather. Geographically where I belong gives us crucial effectiveness. Look carefully at your environment such as natural location, and weather in your life planning.
- Joseph’s “just my thoughts”
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