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Just my thoughts #0792

Space and Gravity: We understand intangible values like price or worth using spatial and physical metaphors: high or low, rising or falling. Although intangible value has no physical properties, we mentally map it onto ideas of space and gravity. For instance, we imagine a lowest point for value, equating a price drop with a sharp fall and a rise with a slow climb, as if gravity is at work. This illustrates that our thinking applies the rules of space and gravity to even the most abstract concepts. - Joseph’s “just my thoughts”
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Just my thoughts #0189

McDonald’s main menu featured barbecue, and the hamburger was one of 27 items. McDonald’s provided a system for customers to order directly, pick up a hamburger after a while, and serve the food on a plate rather than in a wrapper. When they faced stagnant business, they looked back at the cause and found that 80% of sales came from hamburgers, French fries, and beverages. It took a long time to reduce the menu and switch from plates to wrappers. The past holds back the present and the future. Poor success also involves the burdens of the past.


- Joseph’s “just my thoughts”




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Just my thoughts #0039

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