An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
Speaking negatively to others stems from my discomfort. Positive language fosters respect and happiness in relationships. This isn’t merely due to the “power of positivity”; it’s how our brains have evolved to interpret it. When asked, “Why don’t you study?” the negative framing prompts the brain to release cortisol, which ramps up stress. Consequently, the brain associates “studying” with unpleasantness. Conversely, if you say, “I appreciate your studying even while you play,” the message shifts. Parents shape children; husbands influence wives, and wives impact husbands.
- Joseph’s “just my thoughts”
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