“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
As contemporary science advances, it reveals that the brain characteristics of men and women are not strictly defined by gender. Even though there are anatomical differences between male and female brains, research continues to indicate that intelligence does not vary. The characteristics of men’s and women’s brains do not account for the differences in abilities between genders. Instead, a growing body of research suggests that what was once thought to define male or female brain characteristics is now seen as more fluid.
- Joseph’s “just my thoughts”
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