The identity of the messenger is more important than the message itself. In other words, it’s crucial to consider whether the messenger’s identity is reliable. It matters more to others that they know who I am and recognize me than how well I have built relationships and interacted with them. Identity begins with my proclamation, and credibility only emerges when others acknowledge that proclamation. If there is a significant gap between my declaration and how others perceive me, I will need to invest considerable time and money to bridge that gap. Similarly, if there is a significant discrepancy between the message I intend to convey and my declared identity, it also requires a substantial amount of time and money. Consumers are acutely aware of these differences, yet they often remain silent about them. Asking others to share their inner self-assessment is as burdensome as expecting them to reveal their true selves. - Joseph’s “just my thoughts”
Most of the time, experts are individuals who make a living by simplifying complex concepts. In other words, an expert serves as a commentator or interpreter. Positions that readily clarify intricate topics often exist in fields filled with conflict or dissatisfaction, as well as those that engage in productive activities. Lawyers and politicians represent the former category, while media professionals belong to the latter. The degrees of difficulty in complexity frequently create a demand for certain jobs, which also presents a business opportunity.
- Joseph’s “just my thoughts”
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