Trust must be created and maintained. Building and maintaining trust always comes at a cost. Even if the cost is not monetary, it must be paid in the form of labor or some other means instead of money. Cafe owners face the uncertainty of not knowing when their customers will arrive. Knowing exactly when customers are coming, the cafe owner will avoid turning on the cafe lights and machines unnecessarily when there are no customers. The owners only need to prepare for when customers arrive. However, due to this uncertainty, the owner must keep the lights and machines on. If the cafe owner turns off the lights and machines to save money and a customer visits the cafe, that customer may not return. An unprepared appearance undermines the trust between the cafe and the customer. Regardless of type or kind, there is always a cost to building and maintaining trust. Which part am I paying the cost for now? Or am I not paying for it?
- Joseph’s “just my thoughts”
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