Universality: Exclusivity alone does not create value because value is not automatically generated by monopolizing something that isn’t worthwhile. For a monopoly to effectively build value, the monopoly object must be scarce and in limited supply. Conversely, universality also creates value. Scarcity relates to the concept of universality as a correspondence, and the value of universality is also affected by the limitations imposed by scarcity. Nothing has absolute value; all values are merely relative. - Joseph’s “just my thoughts”
Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses.
- Joseph’s “just my thoughts”
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