Crisis overcoming and development both begin with “what I have,” not “what I have lost.” “What I have” consists of [everything I possess now, including what I lent to others] minus [what I’ve borrowed from others], [what I’ve inherited], [what I’ve received as gifts], and [what I’ve taken unlawfully]. [What I have] + [What I’ve inherited] + [What I’ve received as gifts] is referred to as [own assets] or [net assets], which includes [something I borrowed], and subtracting [something stolen] in my possession, it is called [asset]. To pay off the liabilities (debts), you must have [net assets] or possess [something I borrowed from others]. The only other way to do this is to repay with [something I stole]. The ultimate goal of any business activity is to acquire [assets]. - Joseph’s “just my thoughts”
I believe it’s accurate to say that “branding is about suggesting a way of life.” Instead of just stating, “Buy ice cream,” it’s more meaningful to say, “Buy ice cream for the children waiting for their dad at home.” It’s about suggesting a lifestyle, not merely a product. It’s better to imply, “You can enjoy a warm meal with your loved one after a while,” rather than simply saying, “Come to our restaurant.” The definition, role, and function of branding evolve as times change. - Joseph’s “just my thoughts”